It is widely accepted that WordPress is currently the most popular blogging platform with features and capabilities very few content management system software packages can match. Most internet marketers love WordPress for the SEO value it adds to their e-commerce website although a good part of the population is more inclined to channeling traffic to websites or blogs they built using the CMS software. To keep your followers interested, below are 6 things you need to emphasize on if you are one of those who believe in the power of WordPress.
1. Always update your blog content
One of the reasons why most people’s blogging efforts fail is a reluctance to update their posts. It is understandable that some posts might only be valuable for a short period of time but this does not necessarily mean that you should overlook the essence of updating as it would cost you in the long run. For instance, if you have a post whose title is “Must have gadgets for 2018″ it would be necessary to update it “Must have gadgets for the year 2019″. If you have noted, a web user visiting your blog in the year 2019 would navigate away if the change and other modifications were not made.
2. Protect your website
Malicious software can cripple your blogging efforts and even discourage you from ever posting again. Consider a situation where you blog is banned from major search engines and not to forget the devastating message which warns visitors of malware whenever they land on it. The short-term effects of such an attack would be losing your followers after which you would be forced to start all over again with an aim at seeing your blog get back on major search engine rankings.
3. Update your WordPress website and all your plugins
To ensure convenience for its users, WordPress makes regular updates to its software. The reason why installing these updates is necessary is because they fix bugs and other issues which might expose you to malware and malicious hack attempts.
4. Keep abreast with information about new WordPress plugins
As a WordPress blogger, it would be difficult to survive without using plugins. Most of them are intended to help you keep ahead of your competition by making certain webmaster tasks easier. For instance, a tool like WP polls allows you to get information from your web visitor and displays it in an attractive way which can be used to influence more people into making a certain decision.
5. Reply to those who comment on your blog
Replying to those who comment on your blog might not be necessarily a good strategy for SEO but it helps where one wants to improve their conversion rate. Communicating with your followers helps you win their trust and hence makes it easier to convince them into taking a required action. Besides, a follower feels good when a comment they made is replied to; this increases the chances of such a customer revisiting your blog for more information in the future.
6. Take care of your wording
People read blogs because they need views or advice about something. Although it is important to portray yourself as an authority in your niche, your wording should not make you sound as if you are bragging about your expertise in the field.
With these tips, you will soon notice an improvement in your search engine rankings and more important your conversion rate. Emphasize on them and do whatever you can to keep ahead of your competition.